The main factors affecting the consumption of wood flooring

At present, wood floor occupies a large market share in my country's floor covering materials, and my country is already a big consumer of wood floor. Next, let's take a look at the main factors that affect wood floor consumption.

Here is the content list:

l Psychological analysis of consumers buying a wooden floor

l The main factors that influence consumers' purchasing decisions

Psychological analysis of consumers buying a wooden floor

Chinese consumers are not unfamiliar with wood floor products. According to the survey results of consumer psychology and behavior, personal preference and decoration style are the main factors considered by wood floor consumers. Family budget, family attitude, activity promotion, a recommendation from relatives and friends the proportion of factors such as designer recommendation, fashion trend, consumer taste, dealer recommendation, impulsive and other factors is relatively small for the time being. Personal consumption habits and consumer psychology affect the consumption of wood flooring. Chinese consumers, especially the younger generation of consumers, have begun to pay more and more attention to personal style, which is reflected in their attention to the most cutting-edge fashion and their growing individualism. More and more consumers can keep up with the trend, and personal preference has become one of the influencing factors for consumers to buy wood floors. The proportion of personal preferences is higher among young consumers, generally, the younger generation is more influenced by subjective attitudes, and others are more influenced by group consciousness. As young people begin to enter the dominant consumption period, the substantial increase in their consumption power has gradually changed the social consumption trend of wood flooring. Pursuing individuality and fresh products, advocating for brands, and paying attention to taste has become the mainstream of the new generation of consumers' consumption psychology. In addition, my country's cultural identity is group-oriented and focuses on harmony. Consumers are easily influenced by groups in the surrounding society and generally have a herd mentality. Through the analysis of the consumer psychology of wood floor consumers, it is found that consumers pay more attention to the face in their purchasing motives, others' opinions before purchasing have a greater impact on purchasing decisions, and individual behavioral intentions are more easily affected by group behaviors. Through investigation and statistics, it is found that the recommendation of relatives and friends, the attitude of family members, the recommendation of dealers, and the recommendation of designers also determine the choice of wood flooring consumers to a large extent.

The main factors that influence consumers' purchasing decisions

When consumers buy wood floor products, many factors such as product quality, price, and after-sales affect wood floor consumers' purchasing decisions. The survey results show that the price factor is the primary factor considered by consumers, the environmental factor is the second factor considered by consumers, the brand factor is the third, durability and color are the fourth and fifth, and the function is the first. 6 digits, the proportion of factors such as technology, material type, surface thickness, paint, structure, size, advertising, and other factors are relatively low. When consumers make purchasing decisions, they mainly consider factors such as price, product environmental protection performance, brand awareness, product durability, etc. This reflects the mature and rational consumer concept of wood flooring in my country and pays more attention to the cost performance and environmental protection level of products. More willing to choose a brand with guaranteed product quality and after-sales service.

The above is the relevant content about the main factors affecting the consumption of wood flooring. If you are interested in wood veneer flooring, floor wooden for containers, and high-quality wood flooring, you can contact us, our website is https://www.sentaifloor.cn/.