The pattern of the digital printing flooring market

Secondly, due to the unique advantages and huge development prospects of digital printing flooring, many domestic enterprises have also begun to set foot in the digital printing flooring industry and made great progress. However, the digital printing flooring sold on the market, especially in some small workshops, has kept the price extremely low to cater to consumers and has not been tested by any institution, so the quality is naturally not guaranteed. As a result, the phenomenon of low-quality digital printing flooring is flooding the market.

Here is the content list:

l Global Competitive Landscape

l Domestic competition pattern

Global Competitive Landscape

Major developed countries such as Europe and the United States have a high degree of acceptance of digital printing flooring, which has become the main consumer market for digital printing flooring. With decades of market development and accumulation, European and American digital printing flooring companies have gradually formed a relatively large competitive advantage in sales channels, R&D design, brand influence, etc., occupying a dominant position in the global market, especially in the markets of major developed countries, the market share is relatively large, forming a relatively obvious leading advantage. The digital printing flooring market in developed countries presents a trend of leading companies with obvious advantages and a high degree of industry concentration. International giant companies rely on their strong brand effects and R&D advantages to build production bases through joint ventures or direct procurement in developing countries such as China. OEM and ODM products meet their market needs, forming a pattern dominated by retailers in the OBM model in developed countries. The digital printing flooring industry in developing countries or regions started relatively late. At the same time, affected by factors such as high labor costs in Europe and the United States, the production and manufacturing links of the digital printing flooring industry are mainly concentrated in China and other Asian countries. The sales channels and brand influence are similar to those in Europe and the United States. There is a certain gap in the country and it generally, participates in the global market competition through the business model of providing OEM and ODM products for foreign flooring brands and building materials retailers.

Domestic competition pattern

China is the most important producer of digital printing flooring. There are many companies engaged in the production of digital printing flooring. Domestic companies mainly use OEM and ODM models as OEM for international flooring brands and building materials retailers, and their business is export-oriented, the market concentration is not high, and the competition is more intense. In recent years, with the expansion of market demand and the strong support of the government's green environmental protection policies, the digital printing flooring industry has achieved rapid growth, and the overall technical level and product development capabilities of the industry have improved compared with the past. At present, a group of large and medium-sized customizable Design floor manufacturing enterprises with certain product development capabilities and efficient production capacity have been formed in East China and South China, and have the strength to provide stable and high-quality digital printing flooring for overseas enterprises. In the future, with the deepening of competition, the market share will continue to be concentrated in the dominant production enterprises, and the industry concentration will gradually increase.

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