The innovative direction and market trend of wood veneer flooring

After nearly 30 years of rapid development, my country's wood flooring industry has presented a multi-category and multi-functional diversified product pattern, and has established a complete industrial system from R&D design, production and manufacturing, quality monitoring, marketing planning, brand operation, and after-sales service, and formed a large-scale industrial cluster, the entire industry has entered a relatively mature stage. Next, let's take a look at the innovative direction and market trend of wood veneer flooring.

Here is the content list:

l Technical innovation direction

l Market trend

Technical innovation direction

1) Sheet processing. The densification, hardening, and caramelization of plantation wood veneers are used to improve the performance of the surface board, or wood dyeing, coloring or surface printing technology, etc., to improve the surface decoration;

2) Decorative paper fidelity. Improve the texture simulation, clarity, and transparency of the wear layer or paint layer of decorative paper;

3) Wood veneer flooring paint. It involves the transparency, environmental protection, abrasion resistance, durability, etc. of paint;

4) Improve the performance of laminate flooring. Including adjusting product specifications and colors, improving the adaptability of reinforced wood veneer flooring, improving the laying effect of the floor, and solving the defects of high hardness and high noise caused by high density;

5) Bamboo floor performance. Solve technical problems such as the small size of the bamboo floor, cool touch, easy to mold, and single variety;

6) Functional floor. Such as functional design, structural design, and surface decoration of self-contained heating system, health care, antibacterial wood veneer flooring;

7) The production process of decorative veneer laminated wood veneer flooring. Involved in the technology of improving the performance of wood-based panel substrates such as MDF, homogeneous particle board, oriented strand board, etc., as well as the research on the gluing process of substrate and decorative veneer;

8) Outdoor floor. It involves the improvement of anti-corrosion, moisture-proof, water-resistant, wear-resistant, and other properties of wood veneer flooring;

9) Floor production equipment and processing technology. The development of production equipment that can reduce sawing loss and the heat-pressing energy consumption is an effective way to promote the development of the industry into a resource-saving and environment-friendly industry.

Market trend

Paying equal attention to domestic and foreign markets, and focusing on stimulating domestic demand, the total sales volume and market share go hand in hand. According to my country's 2005 urban residential area and the "Eleventh Five-Year" urban housing plan, actively explore tertiary markets such as small and medium-sized cities and developed market towns, develop and develop new functional and outdoor flooring products, and expand the sales area and application of flooring. It is necessary to expand operations, change the sales model, and strengthen horizontal cooperation with the decoration industry and engineering construction; to enhance service awareness, improve the integrity of the entire industry, and increase the market share of wood flooring in floor decoration materials. In terms of the international market, it is necessary to develop high-quality and characteristic products with independent intellectual property rights, and based on an in-depth exploration of the existing international market, develop new markets and new fields cautiously and according to local conditions. For economically developed regions such as Europe and the United States where the production technology of wood veneer flooring is relatively mature, we should focus on designing novel and functional high-quality products; for developing countries, we should consider the local national conditions, economic affordability, culture, import and export, environmental protection, etc. Start with relevant policies, comprehensively analyze local market demand, deploy product structure and formulate appropriate marketing strategies.

The above is about the innovative direction and market trend of wood veneer flooring, if you are interested in wood veneer flooring, wood floor click lock, or customizable wood floor, you can contact us, our website is https://www.sentaifloor.cn/.